Sideline

For AEs and founder-sellers. Not RevOps.

The private coach for the person on the call.

Live, glanceable next questions from your playbook. After hangup: a blunt debrief, the email you owe, and whether the deal is moving. No bot joins the meeting.

Mac only for now. Connect your calendar so calls attach to the right account. Invite codes, not open signup.

During the call

A small overlay on your Mac. One question to ask next, not a transcript dump. It reads the last 90 seconds against the discovery framework and objections you actually use.

After hangup

Honest coaching: what you missed, which objections you glossed, the commitment you left vague. Plus a follow-up draft you can copy, not a cheerleader recap.

Between calls

Prospects, due follow-ups, and weekly patterns across your own deals. You see your pipeline. Nobody else does.

Not Gong. Not Cluely.

Conversation-intelligence tools coach your manager after the call. Invisible “cheat on the meeting” overlays train buyers to distrust the category. Sideline is a private coach for the person on the call. Visible to you. Built to make you better, not to hide.

  • No meeting bot. Audio stays on your Mac until the debrief is written.
  • Playbook is yours: paste a website, edit until it sounds like you.
  • Mac first. Connect Google Calendar or Outlook so hangup knows who you met.
  • Disclose recording where the law requires it. We will remind you.

Who this is for

Individual AEs and founders who sell on Zoom, Meet, or Teams, do not have a revenue-ops stack, and want to get better call by call. It is not a CRM replacement, not a team product, and not Windows yet.